Discover how fearless experimentation leads to better products and stronger sales.
Join advertising titan and behavioural science aficionado, Rory Sutherland, to learn how marketers can tap into human behaviours in ways that can drastically boost your brand and bottom line.
Packed with stories and lessons from over 35 years in advertising, Rory demonstrates that human psychology isn’t linear, proportional, or even sensical—and that marketers bold enough to leave sense at the door will stand out from the crowd and sell the most.
Rory Sutherland is the Vice-Chairman at media and ad company Ogilvy UK. Combining creative thinking with a passion for behavioural science he examines why people think, buy, vote or act the way they do, what influences them, and why they're so frequently irrational in their choices.
Widely considered one of the leading real-world practictioners of behavioural science, he looks at what can be learned about the responses and reactions of employees, customers and the public and how that can guide the future of business and society.
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